FAT TIRE SALE :: Rocky Mountain Blizzard and Suzi Q's

Well, the snow is back but that doesn't mean your outdoor fun has to end. Be sure to check out the sick deals we just added to our remaining closeout fat bike inventory. At these prices, these bikes won't last long.

This sale only applies to 2017 product.

There's More than One Way to be a Winter Rider

We applaud those who suck it up, bundle up, and get out on their bikes no matter the weather. The die hards who have the mentality of “there’s no such thing as bad weather, just bad clothing.” But let’s be honest here. The majority of us just don’t have it in ourselves to brave the bitter cold, harsh winter wind, slush, ice, and “winter driver’s”. If the past month has been a preview for what is to come this season, we’ve still got several more months of hardcore winter. That doesn’t, however, mean you have several more months of excuses not to ride.

We are thrilled to announce that Kinetic Trainers have hit the floor, and here's why we love them...


Road Machine Smart Control  - Take your indoor training to the next level with a power trainer that combines our best-in-class frame, breakthrough electronic resistance unit and data delivery to Bluetooth-connected devices for a world of training possibilities with apps like Kinetic FitZwiftTrainerRoadRouvyKinomap Trainer and FulGaz.

A massive flywheel delivers super-realistic road feel and the quiet, app-controlled resistance unit simulates everything from rolling hills to alpine climbs. The Road Machine | Smart Control will reinvent your indoor training experience. When you combine this powerful platform and the peace-of-mind of the industry's best warranty, the Road Machine | Smart Control system is the smart choice for any cyclist ready to take training to the next level. 



Road Machine Smart Accurate, affordable and easy to use, the Road Machine | Smart combines intuitive app-based power training with our benchmark fluid trainer. Kinetic inRide sensor technology allows riders to connect with a world of training possibilities with apps like Kinetic FitZwiftTrainerRoadRouvyKinomap Trainer and FulGaz on Bluetooth®-connected smart phones, tablets and laptops. No additional sensors or add-ons are needed. Enjoy real-road feel from the precision-calibrated fluid resistance unit and access online training tools, content and power data - all at your fingertips. All backed by the industry's best warranty.



 Road Machine- The best combination of value and performance in fluid bike trainers. Quiet, smooth, and 100% leak-proof, the Road Machine is the perfect platform for all of your workout plans, from threshold and interval work to recovery spins. You'll get genuine real-road feel in the saddle thanks to our large fly wheel and precision-calibrated fluid resistance unit and the added peace of mind from the industry's best warranty. 

The Kinetic Road Machine is compatible with the Kinetic Fit power training app when paired with the optional Kinetic inRide Watt Meter.





We get it. No one actually WANTS to ride inside, but sometimes you NEED to ride and when you’re stuck in the midst of this glorious Cleveland weather, going outside isn’t really an option. (Have you seen Craig’s cassette?!). 

Craig's Cassette ^^^

Craig's Cassette ^^^

Come check out our trainers today! We can have you up and riding throughout the new year!


To Build :: 2018


To say this was the most chaotic year I've ever worked in the bike industry would fall short of the mark. It was as if someone turned the hustle meter to FULL ON once the clock struck midnight and away we went. While I won't speak for Mike, Dizz or Sean, the chaos knocked me off balance. Being in a constant state of catch-up is not a game you want to play in this industry and I went 9 full rounds. Holding it all together became the new goal and the finish line just seemed further and further away.  

As some semblance of normalcy settles in around us (and I mean some) I wanted to take a moment to fill you in on some exciting news. Beginning in 2018 the foot print of Beat will begin change as we tear down our western wall and take over another storefront. Business has grown on a level I never anticipated and this opportunity will allow us to improve and add services our current space simply won't allow. We have some incredible plans on deck and you'll get to see the process every step of the way so here's a preemptive "PARDON OUR DUST".  


New Stuff Thursdays :: 2018 Rocky Mountain Line-Up is Vicious

That's right folks - vicious is the best word we could come up with to describe what Rocky did to their bikes for 2018. With recent re-designs on the Element and Altitude, Rocky continued the trend for 2018 with the Instinct, Pipeline and Thunderbolt (shhh). Chalk it up to the water or the many alters to the mountain bike gods in BC - whatever the inspiration these bikes are, quite simply, perfect. Here's a short tour of what we've received thus far:


When we first heard whispers of the changes happening to the Element we got excited. The introduction of Ride-9 on the platform, longer travel up front, gnarly tires and a super playful geometry mean a far more capable bike then what older full-suspension XC bikes often offered. This is an absolute must ride if you're the rider who loves going out and hammering fast lap after fast lap. 

Meet the Element Carbon 50 (the hot yellow one). At $4049 this may be one of the best value carbon FS bikes we've had roll through. The photo on the right shows the Ride-9 chip which allows you to customize the suspension and geo to your preferred flava'. For those looking to keep the budget in check, check out the Element Alloy 50 (the sleek red one). At $3269 you get all the same tech features as the carbon models with the addition of a dropper post.


Plus bikes are becoming the new norm. People who want the trail eating traction of a fat bike with the speed of a traditional tire need look no further. Entirely re-designed for 2018, the Pipeline sees a revised geometry, extended rear wheel travel and the ability to switch to 29" wheels making it one of the most capable plus bikes on the market. 140mm of travel never felt so fast. 

For your viewing pleasure, meet the Pipeline Alloy 50. At $3249 this is bar none one of the sickest plus bikes we've had roll through our door. Sure, we're excited to see the other models we ordered come in but this is a stands out both in spec and price. 140mm of front and rear wheel travel, 1x drivetrain, dropper, Ride-9, sick color. It's a must see for anyone in the market for a full-suspension trail killer. 


I was a perennial hater of long-travel 29'ers. I rode one in CO years and years ago and it almost killed me, twice. I quickly determined that some travel classes were better served by a smaller wheel. Back when we first became a Rocky dealer I picked up their Element (at the time, still a 4" front and rear XC bike) and was immediately blown away at how effortless the bike moved around the trail. The geo, the linkage, it all felt immensely different then other bikes I'd ridden and I started to think that perhaps my near death experience years back needed to be chalked up to a "new design". So with that back story, I introduce you to the all new Instinct. The bike that ruined me. With a refined geo, updated linkage and a little more travel, this may be one of the best bikes I've ever ridden in my 25 years on dirt.  

Here's a small sampling of what's to come - meet the Instinct Alloy 50. At $3199 you should just buy this bike. Seriously. As you may have guessed, the Instinct is essentially the 29'' counterpart to the Pipeline so you'll see identical specs between the two models (save for wheels and tires). 140mm of front and rear wheel travel, 1x drivetrain, dropper, Ride-9, sick color, heaven. 

Here's my bike - this is the Instinct Carbon 70. It's fun. 


If you know the Rocky brand then the Altitude is probably the bike you've heard the most about. It's their switchblade. The bike that shows up to a fight and fights dirty. It's as capable up as it is down and with 160mm of front and rear wheel travel that's a feat most brands simply can't claim. With an all new redesign for 2017.5 / 2018 Rocky found a way to make this bike that much better. Here's the catch - we're sold out of them. We have more on the way but no joke, as soon as these bikes hit our door they are gone. 

The models we've been stocking are Altitude Alloy 30's and 50's and the Carbon 50. We do have Mike's Carbon 70 kicking it at the shop for people wanting to see one while we wait for our re-stock to arrive. 

If you have questions or are simply curious about the Rocky Mountain brand swing by the shop anytime - we love talking all things off road and can definitely give some extensive first hand feedback on all the models we have in stock. In the meantime, get out and get gnarly.  

OMBC Race Recap :: Lake Hope


Shredd Mobb Captain Michael B. tripped down to Lake Hope to tear up some dirt. Check it.

The first of two times I've been to Lake Hope was for the OMBC race in 2015. The second time was when I lined up at the start line for the annual OMBC Race to the Hills at Lake Hope, this past weekend. I believe ours was the biggest field of the day: a combination of the Men’s Sport Open, 30-39, and Clydesdale classes. In 2015 I rode off the front from the get go and had a substantial lead on the pack by mile 1.7 when I was forced to DNF due to an unexpected drop-off out of a sharp right turn.

 This year, determined not to repeat my 6.5 hours driving for 9 minutes of racing experience, I took a decidedly more measured approach. My plan was to go into the single track in the middle of the lead pack and then pick off riders one at a time. The start of Lake Hope is characterized by a half-mile long road/gravel climb and attacks usually fly right out of the gate. My plan in mind, I lined up in row two. I had to go way into the red, just to hold on to the back of the lead group and hit peak HR for the day before we ever saw singletrack. At least I was in the race though.

 We descended some freshly cut single track to the treacherous drop-off but this time I was prepared and nearly clipped the wheel of a less fortunate rider in front of me. First position made up and only many more to go, I thought to myself. Until this point, I had been holding back a little. In part, because I was weary of the drop-off but also because I had only ridden my new Rocky Mountain Element 970 once before and very briefly at that. The Rocky's geo speaks to me with 120mm front travel, 100mm rear, and an adjustable head tube angle that ranges from 69-70 degrees. For Lake Hope I had it set at 69.25 degrees or a quarter degree slacker than my previous Cannondale Scalpel SI Carbon 3 and .15 degrees steeper than the Yeti I rode before the Scalpel. I find that this is setup is pretty close to a Goldilocks setup between my two prior bikes and truly reflects my preferred riding style. That said, I'd likely go a setting steeper at a tamer trail and a setting slacker on a rowdier one.

 Speaking of trails, can I just say that Lake Hope is way up there with Mohican State Park as far as quality Ohio single track goes?! It features tons of rocks, roots, and all around chunky gnarr that are often neglected on more modern flow trails, but also manages to reward riders with epic, high speed, white knuckle descents that challenge even seasoned riders to grow and progress. Some of the numerous climbs feature tricky rock features and washed out runoff channels, which I will make a point of riding until I clear them when I head back down for recreational riding soon. Like Mohican, Lake Hope is fairly long (the race loop is 17 miles, give or take) and the river crossings make up for the lack of an FU Climb. Actually, who am I kidding? Nobody misses that climb. In short: If you haven't been, make the time and go. Hell, there is an onsite State Campground, make it a weekend!

 Back to the race though. We were about 3 or 4 miles in and the field had started to spread out. I was able to pass another rider who went down but we were catching up to some of the slower riders in the Expert Women's field. As sometimes happens when the back of an earlier field is caught, we began a game of cat and mouse with a couple of the guys in my field. Tom Svec from Flat Tire Co. led the chase group and made his move to pass the first lady we caught. Next went the middle wheel, who now had to chase down Tom, and finally me a minute or so after him. I caught the third to last Expert Women and our middle guy, whom I passed and dropped, but never saw Tom again until the finish. 

 At one point I lost position to one of the riders from the 40-49 field who had started in our wave but were scored separately, when I nearly ran into a hornet's nest that had been flagged for a ride-around and only realized that I was about to do so when he called it out to me. Thanks, dude; that could’ve hurt!! I spent much of the rest of the race by myself picking off one more expert single speeder and one other guy from our field, mildly annoyed with myself that I hadn't gone harder in the early break. At this point, I caught up to Jen Toops from Paradise Garage, the reigning Women's OMBC Champion and a contender for this year's NUE Series. Happy for a fast wheel to ride I decided to ride behind her for some time and to regain my composure. When the trail widened she called for me to move around and I did. We rode together for a bit longer until I saw the 40-49 rider who had passed me earlier and gave chase.

 I clawed away at his lead, precious seconds at a time, until I was nearly back on his wheel, just a half of a river crossing behind him. True to rowdy riding form, I cut the turn coming out of the crossing tight and through the brush and promptly sunk my wheel into a concealed hole. Whoomp-Whooomp. Somehow I managed to stay upright and re-positioned on the trail to give chase once more when the trail took a sharp turn to the left. So this was it. "That nasty, steep, rocky, rooty, rutted out climb at the end" Tom Weaver from KSD had warned me about. It was all of that and then some. I rode about 3 quarters of the way up but eventually, my rear wheel slid out and I had to push the rest of the way. I looked over my shoulder and saw some riders in the distance lining up for the climb. Determined not to give up a position this near the end, I doubled down, took a running start to jump onto my bike and get riding again. I'm still not sure how, but I managed to do so and got going. I dragged myself up the last bit of road back to the finish line, for fourth place.

 Lake Hope is a truly epic trail system and if you have never ridden there I highly recommend it. This magical place somehow manages to combine flow with old school gnarr. In light of this, the BC Shred Mobb intends to host an open 4-day training camp there in the Spring of 2018. The camp will consist of a 3-nights stay at a local cabin and 4 days riding. We will ride mountain and road bikes. We may also decide to do some gravel rides if there is interest. The exact cost is TBD but will go toward the cost of the cabin. Any surplus will be donated to the Athens Bicycle Club which maintains the Lake Hope State Park MTB trail system. You are responsible for your own food but we will do our best to find a cabin that has a kitchen and/or grill. We are a race team and this is a training camp, participants will be expected to be of intermediate to advanced skill level - if you finish midpack or better at most OMBC Sport races you enter, you should be good. Please get in touch with the shop in person or by phone if you would like to be added to the email list for forthcoming details.