Winter Work :: The Bringheli Project

It's not every day someone walks a handmade frame through your front door let alone one made in Cleveland. When Craig called and told me he had his eyes on a Bringheli frame a buddy of his once owned I got excited. I'd come across frames made in Joe Brignheli's shop before - our former crew member Sean built his beautiful road machine with Joe and one of our favorite customers, Bonnie, owns one as well. But I never had a chance to do extensive work with one. And, after some serious back and forth, Craig decided he had to have this bike. I think the final results speak for themselves but let me walk you through some of the slicker features of this beautiful machine. 

When Craig purchased the frame it was orange (I should've taken a photo). It was pretty much striped of badging but the lug work was impeccable. After some thought (and some negative reinforcement from us) Craig decided to powder coat the frame a beautiful robin egg blue. Then came the assembly. First we had to tap into Craig's extensive Campy collection, choosing a beautifully ridden in Record group he had chillin' in his closet. Then we went to the catalogs and picked some classic cockpit pieces from Nitto and Velo Orange to maintain that classic aesthetic. To top it off, add some Brooks bits where the body contact and voila - you have a piece of machinery that would make any bike lover drool for days.  

Oh, and the cherry on top is the custom head badge made by Craig's buddy Mike. He'd kept it all these years and was kind enough to dedicate it to the project. In my opinion it completes the bike. Huge props to Craig for allowing us to be apart of his bicycle obsession - the man has taste and always builds up trick rides

Stay classy folks. 

Updated 25 January 2018 : Craig was kind enough to supply us with a photo of the frame prior to the project. 

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To Build :: 2018

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To say this was the most chaotic year I've ever worked in the bike industry would fall short of the mark. It was as if someone turned the hustle meter to FULL ON once the clock struck midnight and away we went. While I won't speak for Mike, Dizz or Sean, the chaos knocked me off balance. Being in a constant state of catch-up is not a game you want to play in this industry and I went 9 full rounds. Holding it all together became the new goal and the finish line just seemed further and further away.  

As some semblance of normalcy settles in around us (and I mean some) I wanted to take a moment to fill you in on some exciting news. Beginning in 2018 the foot print of Beat will begin change as we tear down our western wall and take over another storefront. Business has grown on a level I never anticipated and this opportunity will allow us to improve and add services our current space simply won't allow. We have some incredible plans on deck and you'll get to see the process every step of the way so here's a preemptive "PARDON OUR DUST".  

Respect.